Target your audience by location

| April 14, 2013

Are you trying to reach potential customers in a certain part of town?  The State Media Company offers several products that can be targeted by location, helping you reach people in the right place at the right time.

Print

Target your market geographically every Wednesday with our geotargeted section, The Extra.  This section of the newspaper is produced by the advertising department and contains local news and stories about food, travel, and things to do around the Midlands.  Four zones are available for targeting your desired audience.  Zones include Irmo/St. Andrews (Zone 1), Northeast Columbia (Zone 2), Downtown, East and South Columbia, Shandon, Heathwood (Zone 3) and Lexington, West Columbia, Cayce (Zone 4).

Digital

The State Media Company’s partnership with Yahoo! gives us the capability to target online ads can by city, state or country.  With geo targeting, your ad is delivered only to customers in the area you want to reach, with industry-leading accuracy.

Magazines

Our lifestyle publications, Lake Murray Columbia and Northeast Columbia, are distributed exclusively to high-end communities in the Lake Murray and Northeast Columbia areas.

Direct Marketing

Increase your reach in the most important zip codes in the market with geo targeted pre-print ads.  Ads can be targeted by zip code, sub zips or zip clusters to make sure you are only reaching the people you want.

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Category: Marketing

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