Behavioral targeting

| April 14, 2013

Find the “needle in the haystack” with behavioral targeting!

The State Media Company has partnered with Yahoo!, the industry leader in capturing and understanding the online audience to offer sophisticated ad-serving, targeting and inventory management capabilities.  With behavioral targeting your ad is delivered ONLY to customers who are active shoppers in your area!

  • Includes visitors anywhere on The State Media Company’s Network who demonstrate an active interest in shopping
  • The most efficient, targeted method of reaching active shoppers
  • Interest is determined by a visitor’s online activity during a product’s buying cycle

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Category: Marketing, Services

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